Theoretical Design in Business
The major responsibility of managers in businesses is to attain maximum productivity. In order to overcome this daunting task, managers must always use the most objective, rational processes when making decisions.
Theoretical design in business aims to fulfill this principal requirement by providing a conceptual framework within which an organized problem solving process can be designed. Pursuant to Daft, a systematized design procedure works as meritoriously in designing a prom dress as it does in constructing edifices and the final outcomes of such a process are not always corporeal.
From a business perspective, a theoretical design process usually occurs in a set of predetermined phases. In most cases, the initial phase involves the determination of the problem that needs to be solved. During this stage, the design team seeks to identify a good problem that is worth solving based on three factors; elucidating that the drawback has the necessary aptitude for substantial pecuniary impact, a probable resolution can be established, and the drawback plus its answers are agreeable to both the clients and the administration. The key point to note here is that the initial phase is all about viewing the big picture without restricting one’s perspective on the problem at hand.
Once the problem is identified, the designer proceeds to propound the problem in the form of an in inquiry. For instance, if the problem is to decrease production costs, a suitable question would take the form of an investigative query, that is, how to decrease the production costs. The ‘where,’ ‘when,’ ‘who,’ ‘what,’ and ‘why’ questions are usually tackled during this phase. Such questions, depending on their fields of interest, are likely to have more than one possible solution. Consequently, the designer can opt to put together a team of experts drawn from various business domains with the sole purpose of investigating and objectifying the identified solutions.
The next step in the theoretical design process involves the actual conceptualization of the final product. During this phase, the feasibility of each possible solution is assessed. Once this is done, the solution’s manageability can then be determined. It is now possible to design a complete logical representation of the entire theoretical design. The attributes of the logical theoretical design will be influenced directly by the characteristics of the business’s prospect theory. If the logical design meets all the requirements, the designer can then proceed to sanction the construction of a working prototype.