Sociology Of Fashion
When are talking about sociology in fashion, you are looking at patterns that are related to it. Fashion is one place where you look the best if you are wearing the latest trend. Which is something that not all people can do because unlike models and other people that have more money, the average consumer can go out and buy a new wardrobe every season to say in fashion. When a lower class person wants to look like the elites in fashion, this can deter them from wearing it because they want there fashion to be one of a kind and if everyone is wearing it then it is not.
One-way that people like to keep their fashion one of a kind and unattainable is to have there garments custom made and then they will have the only one of them. This also leads to people copying the fashion and making their own. Some people are great at recreating one of a kind looks for just fractions of the price that the people pay for the original. Which is one pattern that happens in the fashion world. This gives the look to others for a lower price. Fashion has become capitalist because you can’t keep up with the trends if you don’t spend the money to get it. Unlike most people, they can’t just throw away their entire wardrobe every season and get a new one because most women can’t afford that.
The fashion industry is more geared towards a certain group of people, which are usually women. This is because most women like to look good and if they look great in their clothing or accessories then they can become high in class. The way the fashion is marketed to the masses also has a pattern. You see skinny women that are very tall, walking down a runway selling the new collection of clothes. This is the identity that we have put on fashion. You have to be really pretty to wear my clothes is what the designers say. Even plus size models are not really plus size. If a woman is every tall and weigh a little bit more than they are consider plus size but they really are that big. The sociology of fashion is changing on a daily basis and we need to look at all of the patterns that this industry tells us and determine if we are a part of it.